Tower · London, United Kingdom

The Shard souvenirs made to order

Western Europe's tallest building with a viewing gallery. For the shops around it — and for the attraction itself — we design and produce souvenirs with The Shard as the hero motif.

How The Shard works on products

Glass spike on the skyline.

We draw the illustration or 3D model in-house, in the style of your shop — flat line art, watercolour, retro poster or realistic — and adapt it to every product in the line so the range looks like one family.

Product ideas with The Shard

A starting range for a shop at The Shard. Each line is drawn for you and available from 100 pieces per design.

The Shard silhouette magnet

Flat printed or layered 3D magnet with The Shard and the city name. The bread-and-butter product of every shop in London.

Fridge magnets →

London keyring collection

Metal or wooden keychains in the shape of The Shard, plus a plainer coat-of-arms version for the lower price point.

Keychains →

London postcards and stickers

A set of 8–12 illustrated postcards and sticker sheets — the cheapest add-on at the counter.

Postcards & stationery →

London plates and bells

Decorative plates and bells with the The Shard illustration for the classic souvenir buyer.

Bells, plates & ceramics →

The Shard Christmas ornament

Glass or wooden ornament of The Shard for Christmas markets and winter visitors.

Christmas ornaments →

London plush mascot

A soft animal or character tied to London — a local legend, a city symbol — with a tag that tells its story.

Plush toys →

Frequently asked questions

Can you make a 3D magnet of The Shard?

Yes. Layered printed 3D magnets, resin cast magnets and polyresin miniatures are all possible. We model The Shard from photographs and you approve the render before moulds are made.

Is there a minimum order for The Shard souvenirs?

From 100 pieces per design for printed products, 200–300 for cast resin and snow globes. Several landmarks of London can be combined in one order.

Can the attraction order its own exclusive line?

Yes. Museums, castles and towers order exclusive ranges with their logo and official colours. Those designs are never resold to other shops.

How long does it take?

Printed products 3–6 weeks; moulded items 6–10 weeks. A sample arrives in 7–10 days.

Request a quote for The Shard

Tell us what you sell, where your shop is and how many pieces you need. We reply with mock-ups and a price per piece.

  • Reply on working days, usually within a few hours
  • Mock-ups with your landmark before you order
  • Written price within 2 working days

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