2026-10-17

GPSR, EN71 and LFGB: what souvenir sellers must know

Souvenirs are consumer products. Since the General Product Safety Regulation applies, every piece on your shelf needs a responsible person, a batch reference and the right warnings — and your supplier should deliver those, not you.

GPSR (EU 2023/988)

Applies to all consumer products placed on the EU market since 13 December 2024. Each product must identify the manufacturer or an EU responsible person (name, address, email), carry a batch or type identification, and show warnings in the language of the country of sale. Online listings must show the same. For products imported from outside the EU, the importer becomes responsible — which is why many shops now prefer EU production.

EN71 and CE (toys)

Plush and anything a child under 14 could play with is a toy: EN71-1 (mechanical), EN71-2 (flammability) and EN71-3 (chemical migration) tests, CE marking, a declaration of conformity and, for small parts, a 0–3 warning. Magnets and pins are not toys but must carry small-part warnings under GPSR.

Food contact (EU 1935/2004, LFGB)

Mugs, glasses, plates and cups must be tested for food contact; decoration must stay outside the rim zone. LFGB is the German standard most suppliers test to; it satisfies the EU regulation.

REACH

Materials — plastics, enamel, plating, inks, textiles — must be within REACH limits for restricted substances (lead, cadmium, phthalates, azo dyes). A declaration per product type is what retailers and authorities ask for.

What to keep in the shop

  • Supplier declarations and test reports per product type
  • Batch references matching the labels
  • Invoices showing the supplier's legal identity

Keep them for 10 years; an inspection will ask for them.

Frequently asked questions

Does GPSR apply to a small shop?

Yes — distributors must check that products carry the required data and must not sell products they know are non-compliant. The burden of testing lies with the manufacturer or importer, but a shop selling unlabelled goods can be told to remove them.

Tell us where you sell. We will show what sells there.

Send the name of your shop or attraction and a logo. You get a product proposal with mock-ups and prices within two working days.

Request a quote

Tell us what you sell and where. We come back with a product proposal, mock-ups and a price per piece.

  • Reply on working days, usually within a few hours
  • Mock-ups with your landmark before you order
  • Written price within 2 working days

Prefer email? corp@souveniq.eu · WhatsApp

What happens next

  1. 1
    Brief and quote1–2 working days
  2. 2
    Mock-ups with your landmark2–5 working days
  3. 3
    Pre-production sample7–10 days
  4. 4
    Production and delivery3–6 weeks
Fridge magnet with a Monaco and Monte-Carlo motif — example of a tourist souvenirFridge magnet with a Zagreb motif — example of a tourist souvenirFridge magnet with a Stockholm motif — example of a tourist souvenir
  • from 100 pcs per design
  • 45 countries, 392 destinations
  • EU company, VAT invoice, EN71/GPSR labelling